Luxurious Couture, Ready-to-Wear & Wedding Dresses | Tony Ward Couture

Crafting the Dream:

The process is designed to ensure that each bride feels empowered and confident in her unique style - stepping into her big day in a gown that embodies her vision in many ways.

Here’s a glimpse into how this customization process unfolds, turning a dream dress into reality.

Step 1: Understanding Her Vision

The journey begins with a heartfelt conversation (literally!).

The Tony Ward team asks the bride what she envisions for her special day. This includes discussing her wedding style, themes, and inspirations. Brides are encouraged to share mood boards filled with ideas and images that resonate with them. This collaborative approach helps establish a clear vision right from the start.

Step 2: Expert Guidance from Tony Ward

Once the bride’s preferences are gathered, Tony himself steps in to provide his expert advice. He offers insights on which cuts and silhouettes will best complement the bride's unique body shape and personal style. This personalized attention ensures that the bride feels supported and confident in her choices through the designer himself.

Step 3: Sketching and Sampling

With a clear vision in mind, the design process moves to the Atelier. Here, sketches are created based on the discussions held with the sales team. Simultaneously, the Atelier works on different fabric and embroidery samples, allowing the bride to see and feel the materials that will be used. This hands-on approach is essential for translating the initial concept into a concrete design. This back and forth between sketching and sampling helps solidify the vision, creating excitement as ideas come to life. We make sure to work hand in hand between the designers and the Ateliers!